Rakuten Cashback Site

3284 Stores
$10 Signup Bonus
$5 Minimum Payout
Cheque PayPal Charity Fund
Withdrawal Methods

Rakuten.com – cashback service review (former Ebates.com)

Rakuten.com (formerly Ebates.com) is one of the largest and most popular cashback services in the USA. It was created in 1998 and now counts over 25 million users.

Rakuten cashback service is a sub-company of Rakuten Inc., a popular e-commerce platform that also owns the Viber.com messenger as well as Rakuten Marketing CPA network (an advertising platform for internet stores) and several other successful companies.


By the way, Rakuten Inc. is also an official sponsor of the Barcelona football team.

What makes Rakuten unique is that they provide cashback for shopping offline (at actual stores) as well as online.

Rakuten.com is available in a number of languages (in a form of several websites) although it’s mostly used by USA residents (and sometimes by the Japanese as Rakuten Inc. head office is located in Tokyo).

https://www.ebates.com – international website (in English)
https://www.ebates.ca – website for Canada
https://www.ebates.cn – website for China
https://www.ebates.kr – website for Korea
https://www.rebates.jp – website for Japan

Also, Rakuten is working with 2000+ online stores most of which will even provide coupons and promo codes for additional discounts.

Ebates.com stores

Advantages of Rakuten cashback service

  • cashback available for shopping offline (with Rakuten Visa Card)
  • stores with double cashback
  • $10 registration bonus or a $10 promo code for Walmart (in case your cashback reaches $25 within 90 days after the registration)
  • minimum withdrawal amount starts at $5.01
  • automatic cashback withdrawal every quarter
  • coupons and promo codes for a number of stores, also daily special offers
  • a large number of stores with cashback
  • RakutenVISA bank card will give you 3% of cashback for making any purchase
  • In Store Cashback: you may add a Visa/American Express bank card issued in the USA and receive cashback for shopping at 50+ offline stores in the USA automatically when paying with your bank card (https://www.Rakuten.com/in-store-cash-back.htm)
  • browser extension available (only for Google Chrome)
  • mobile apps for iOS and Android
  • affiliate program available (+$5 per a friend you bring in after they save up $25 of cashback)
  • frequent bonus promotional offers to attract new users

Ebates.com cheque

Disadvantages of Rakuten cashback service

  • low cashback rates
  • few money withdraw options (only PayPal and cheque)
  • the registration bonus is only awarded after $25 of cashback is accumulated
  • money withdrawal is only available once in 3 months, but you can do it automatically after putting in your information.

In general, Rakuten is a large cashback service with many interesting functions, reliable partners and a huge number of users. The website’s design is minimalistic, pleasant and user-friendly.

Getting cashback with Rakuten is profitable and safe. Cashback is always assigned correctly and can be withdrawn on time with no delays.

Take a look at Rakuten.com traffic rates

The cashback platform’s website, https://www.ebates.com is visited by about 29 mln users a month. These numbers fully reflect the service’s popularity and reliability.

Ebates similarweb.com

Rakuten money withdrawal options

You can withdraw your cash back from Rakuten automatically by using one of these options:

  1. Big Fat Check (starting from $5)
  2. PayPal (starting from $5)

Money withdrawal is available every three months and only if cashback amount exceeds $5 or more (the money will be transferred automatically after you select the withdrawal option).

How to sign up on Rakuten.com?

Open www.ebates.com and click Join now in the top right corners of the page.

In case there is a special offer, choose your registration bonus in the window that will be opened (promo code for $10 to shop at Walmart or $10 on your Rakuten balance), then:

  • put in your active email
  • choose a password
  • click I’m not a robot
  • press Join Now

To sign up in a single click, press Facebook or Google logo (in case you have got an account on either of the websites).

Please don’t forget you can only receive your registration bonus after you accumulate $25 of cashback or more.

That’s it, you have successfully signed up on rakuten.com and can proceed with shopping with cashback.

Note: you don’t need to confirm your email after the registration, but please check your inbox just in case, you may have to follow a link to activate your account or confirm the email.

How to get cashback on Rakuten.com?

To make a purchase with cashback you need to log in on Rakuten:

  • go to Rakuten.com and click Sign In
  • enter your login (email) and password
  • tick off I’m not a robot
  • click Sign In

In case you signed up on Rakuten via a social network, click that network’s logo above to log in.

Then choose the online store where you want to shop with cashback.

To find a particular store use quick store search (in the top of the page) or click All Stores in the top left of the page to see all stores that offer cashback.

There’s also a convenient store catalogue on the left and a filter to sort all stores alphabetically, by popularity or by cashback.

To activate cashback click the Shop Now red button next to the store of your choice.

After you go to the store’s website cash back will be activated automatically and you can shop as you normally would, but this time with cashback.

You can check for discount coupons, read about the online store, look up cashback rates and conditions as well as activate cashback on the store’s detail page (to go there click the name of the store in the All Stores section).

After you have paid for your online purchase, cashback will be displayed in the Rakuten statistics within a few minutes (possibly hours or even days).

Cashback will change its status to confirmed 1-40 days after you receive your order from the online store and it will then be available for withdrawal.

You can see all assigned cashback and your balance in the top right part of the website or in the pop-down menu of your account in the Cashback Balance section.

Withdrawing money from Rakuten cashback service

Rakutenallows you to withdraw money automatically, but first you will need to put in your information and preferred withdrawal option:

  1. Select Account Settings in the pop-down menu (or in your account menu on the right) and choose Add Address.
  2. In the form that appears put in your name, last name, street address, city, postal code and country from the pop-down menu and press the Submit green button below the form.
  3. After you save the information you have put in, tick off the preferred withdrawal method in the Payment Type menu and press Update.

That’s it, your information is successfully updated and your confirmed cashback will be transferred to your PayPal account or sent to your mailing address as a bank cheque (depending on the option you have selected).

Rakutenmakes payments approximately every 3 months automatically, take a look at the schedule of automatic payments:

Ebates payment shedule

In-Store Cash Back program by Rakuten

With a unique In-Store CashBack program you can get cashback from shopping in over 50 offline stores in the USA (actual real stores).

To get cashback from local American stores add one or a few credit or debit cards (American Express, VISA) on Rakuten.com, then add them to the stores of your choice from the list (the card must be issued by an American bank).

After you pay for your order at the store with a pre-added card, cashback will be assigned automatically to your Rakuten account within 1-7 days.

How to add a bank cards to a store on Rakuten

  1. Go to My Wallet section of the pop-down menu on the right or in your account on the left
  2. In My Wallet section press Add a New Card (it will be on the top right of the page)
  3. Fill in the form in the new window and press Add a New Card
  4. Go to In-Store CashBack (in the top of the page) and press Link Offer next to the store of your choice to link the card you have added to that store (or create a new one).

All done, the card has been added and linked to the store, you can now shop at the selected stores offline and still receive cashback.

Don’t forget these simple rules for receiving In Store Cashback

  1. You must pay for your purchase with the card you have linked to that particular store (you can change the linked card from the mobile app)
  2. Your Visa or American Express card must be linked to that particular store (the Link Offer button)
  3. The purchase must be made at the physical offline store and not online.

! Please note that at the moment the In-Store Cashback program is only available on the territory of the USA and only for American bank card holders.

Plug-ins, add-ons and browser extensions for Rakuten

Press Rakuten Button on the Rakuten website to get the platform’s extension for Google Chrome. After you install the plug-in, you will be able to find a particular store with cashback, look up discount coupons or activate cashback without going on the platform’s website.

You can install the extension from the page https://www.rakuten.com/button.htm.

Rakuten mobile app for iOS / Android

Owners of Android or iOS operating system smartphones can use a convenient Rakuten mobile app to use the site and its benefits on the go.

The app is available on App Store and Google Play.

RakutenMobile Apps installation button is located in the bottom of the Rakuten.com website.

You can also download Rakuten mobile app here: https://www.rakuten.com/mobile.htm

You can also leave your phone number in the Rakuten Mobile Apps section and receive a text with a download link for the Rakuten app.

Rakuten affiliate program

All Rakuten cashback service users can earn $25 for every new user they bring in once that user has accumulated over $25 of cashback.

To invite friends copy the referral link in your Rakuten account and share it on social media, blogs, forums or by email.

Every person that follows your link to Rakuten.com and signs up will become your referral and as soon as they have accumulated $25 or more you will receive a $25 bonus to your Rakuten account.

NOTE: Rakuten affiliate program terms and conditions change once in a while, and you can always look up the most recent changes in the Refer & Earn section.

To copy the referral link for a friend or make a repost on social media, go to Refer & Earn $25+ (in the top right of the webpage).

You can also often see interesting promo offers to attract new clients to Rakuten.com in the Refer & Earn $25+ section. Read the terms and conditions of each offer in the bottom of the page.

Click Here to Choose the Best Cashback Website аnd don’t forget to look at our Most Viewed Stores

Rakuten Site Traffic

Official Website: https://rakuten.com

According to Internet analytics services, Rakuten was founded in 1997, the number of employees is from 10K , it is headquartered in FR, Paris, annual revenue is $1B, the company belongs to the eCommerce & Shopping > Coupons and Rebates.

As of April 2023, the Rakuten website is visited by 84M users per month, each of whom on average views 2.60 pages and spends about 00:02:18 minutes on the site. At the same time, the bounce rate (quick exit from the site) is 57.23%.

https://rakuten.com website ranks 690th in the world in terms of traffic, 460th in the USA and 4th in the USA in the eCommerce & Shopping > Coupons and Rebates category.

Compared to last month, the number of site visitors rised by 2.71%.

Cash Back site Rakuten is most popular in the United States of America, attracting 50.07% of visitors from this country. It has its second largest number of users in Japan (30.10%), third – in France, French Republic (14.86%).

Rakuten receives the largest number of visitors from direct visits (58.70%) and search (10.22%), the smallest from social networks (0.44%).

Traffic from search engines (Google, Yahoo!, Baidu, DuckDuckGo, Bing, AOL and others) consists of organic (74.44%) and paid (25.56%).

The most popular search keywords are rakuten (764K), ebates (52K), priceminister (23K), rakuten mon compte (16K) and rakuten login (10K).

Who Visits Rakuten Website

Among the visitors of Rakuten 52.12% are male and 47.88% are female. The largest age group of visitors is 25-34 years old, the second largest is 35-44 years old, the third is 18-24 years old.

Interests of Rakuten Portal's Audience

Rakuten visitors are interested in Lifestyle > Fashion and Apparel, Computers Electronics and Technology > Other Computers Electronics and Technology, Finance > Banking Credit and Lending, News & Media Publishers, and also visit the following sites:

  • facebook.com
  • paypal.com
  • amazon.com
  • mail.google.com
  • outlook.live.com

The main topics of audience interests are shopping, news, online, travel and health.

Websites like Rakuten

Top competitor of Rakuten is amazon.com (2B monthly visits). Other similar sites are ebay.com (716M), walmart.com (425M), amazon.fr (176M), cdiscount.com (37M), ebay.fr (29M), groupon.com (27M) and retailmenot.com (22M).

Rakuten Rating

TrustScore 4.5 out of 54.5Reviews 2355323553

Last Rakuten Reviews from Trustpilot

Jerusha Hassell
Absolutely horrible experience

Absolutely horrible experience. Waited for weeks for cash back for a large purchase I made thought Rakuten because of their promotion. Without receiving that amount, it made it a loss for me as I could have purchased it elsewhere for less. Finally pennies (literally) hit my account and now no one is responding to me or answering my questions. This has upset me so much I'm ready to delete my account and probably will if this isn't rectified.

Their customer service is great

Their customer service is great. If there is ever a problem they respond super quick and are thorough in the response!

This is a great program to a better deal.

This is a great program to a better deal. I just wish they had not taken away the credit card they offered. If they hadn't it would be 5 stars.

Pamela Garcia
I highly recommend Rakuten

I like it. I would love for more stores to be added and more cash back. So far they’ve been great.

I normally don't join things like this

I normally don't join things like this, however, I took a chance with Rakuten and I am so thankful I did! I love it! I'm retired so it's not that I am buying thousands of dollars of products every month, but when I receive that check for about $100 or so every quarter it really helps. I use Rakuten for everything I can. It's exciting to get "free" money in this day and time and I can always find a way to use it. Thank you, Rakuten! You are truly a gold mine and so easy to use that I shop with Rakuten rather I'm shopping on my computer or my phone. I have the app on both!

Very easy to use and does what it says

Very easy to use and does what it says. The plug-in feature to your browser is also nice in case you forget to look through Rakuten prior to starting a shopping cart on a website.

Company's a fraud

Company's a fraud. They'll pay you ok at the beginning, but then regularly they won't. The happens a lot with Dell purchases. They claim they didn't get paid by the merchant. Well, then why do business with them? It's BS. If you're going to use them, pay attention to EVERY transaction, or, better yet, look elsewhere. Oh, and if you're looking for proof the company is a fraud, the "memberservices" email they give you below if they respond to a bad review is a phony. Emails bounce back saying the address is not monitored, lol. Please. THIS COMPANY IS A SCAM

Great extra savings!!

This was referred by my cousin. Nice to save a little when shopping online. Application is easy to use. Thank you.

I was having issues signing into my account

I was having issues signing into my account, and the team at Rakuten very patiently got my account back to working status. The team member was very polite and helpful. Thank you Rakuten!! : )

Melody Norris
Love It!!!!!!

Being on an extremely tight budget, Rakuten really helps us stay on track. I can get the things we need that may be hard to find sales for at discounted prices. It's wonderful! Who doesn't like saving money? My son uses it, my daughter uses it, my best friend uses it and her son uses it. I recommend it to everyone. I even recommended it to our Spectrum representative!

Load more

Other recommended cashback portals

1052 Stores
+30% Signup Bonus
$10 Minimum Payout
PayPal Skrill Neteller Payoneer Paxum Credit Cards Charity Funds
Withdrawal Methods
4546 Stores
$10 Signup Bonus
$25 Minimum Payout
Bank Account Cheque PayPal Venmo Zelle Gift Cards
Withdrawal Methods
9499 Stores
$5 Signup Bonus
$10 Minimum Payout
Cheque PayPal Amazon Gift Cards Charity Fund
Withdrawal Methods
7016 Stores
$10 Signup Bonus
$5 Minimum Payout
PayPal eGift Cards Bank Account Charity Funds
Withdrawal Methods
View All (21)

How Does Cash Back Work?

1. Shop OnlineFollow the link to your selected store or deal and buy as usual2. Earn Cash BackCashback would be added to your account automatically3. Get PaidOnce your transactions are approved, withdraw your rewards