Rakuten Cashback Service

679 Stores
$10 Signup Bonus
$5 Minimum Payout
Cheque PayPal Charity Fund
Withdrawal Methods

Rakuten.com – cashback service review (former Ebates.com)

Rakuten.com (formerly Ebates.com) is one of the largest and most popular cashback services in the USA. It was created in 1998 and now counts over 25 million users.

Rakuten cashback service is a sub-company of Rakuten Inc., a popular e-commerce platform that also owns the Viber.com messenger as well as Rakuten Marketing CPA network (an advertising platform for internet stores) and several other successful companies.


By the way, Rakuten Inc. is also an official sponsor of the Barcelona football team.

What makes Rakuten unique is that they provide cashback for shopping offline (at actual stores) as well as online.

Rakuten.com is available in a number of languages (in a form of several websites) although it’s mostly used by USA residents (and sometimes by the Japanese as Rakuten Inc. head office is located in Tokyo).

https://www.ebates.com – international website (in English)
https://www.ebates.ca – website for Canada
https://www.ebates.cn – website for China
https://www.ebates.kr – website for Korea
https://www.rebates.jp – website for Japan

Also, Rakuten is working with 2000+ online stores most of which will even provide coupons and promo codes for additional discounts.

Ebates.com stores

Advantages of Rakuten cashback service

  • cashback available for shopping offline (with Rakuten Visa Card)
  • stores with double cashback
  • $10 registration bonus or a $10 promo code for Walmart (in case your cashback reaches $25 within 90 days after the registration)
  • minimum withdrawal amount starts at $5.01
  • automatic cashback withdrawal every quarter
  • coupons and promo codes for a number of stores, also daily special offers
  • a large number of stores with cashback
  • RakutenVISA bank card will give you 3% of cashback for making any purchase
  • In Store Cashback: you may add a Visa/American Express bank card issued in the USA and receive cashback for shopping at 50+ offline stores in the USA automatically when paying with your bank card (https://www.Rakuten.com/in-store-cash-back.htm)
  • browser extension available (only for Google Chrome)
  • mobile apps for iOS and Android
  • affiliate program available (+$5 per a friend you bring in after they save up $25 of cashback)
  • frequent bonus promotional offers to attract new users

Ebates.com cheque

Disadvantages of Rakuten cashback service

  • low cashback rates
  • few money withdraw options (only PayPal and cheque)
  • the registration bonus is only awarded after $25 of cashback is accumulated
  • money withdrawal is only available once in 3 months, but you can do it automatically after putting in your information.

In general, Rakuten is a large cashback service with many interesting functions, reliable partners and a huge number of users. The website’s design is minimalistic, pleasant and user-friendly.

Getting cashback with Rakuten is profitable and safe. Cashback is always assigned correctly and can be withdrawn on time with no delays.

Take a look at Rakuten.com traffic rates

The cashback platform’s website, https://www.ebates.com is visited by about 29 mln users a month. These numbers fully reflect the service’s popularity and reliability.

Ebates similarweb.com

Rakuten money withdrawal options

You can withdraw your cash back from Rakuten automatically by using one of these options:

  1. Big Fat Check (starting from $5)
  2. PayPal (starting from $5)

Money withdrawal is available every three months and only if cashback amount exceeds $5 or more (the money will be transferred automatically after you select the withdrawal option).

How to sign up on Rakuten.com?

Open www.ebates.com and click Join now in the top right corners of the page.

In case there is a special offer, choose your registration bonus in the window that will be opened (promo code for $10 to shop at Walmart or $10 on your Rakuten balance), then:

  • put in your active email
  • choose a password
  • click I’m not a robot
  • press Join Now

To sign up in a single click, press Facebook or Google logo (in case you have got an account on either of the websites).

Please don’t forget you can only receive your registration bonus after you accumulate $25 of cashback or more.

That’s it, you have successfully signed up on rakuten.com and can proceed with shopping with cashback.

Note: you don’t need to confirm your email after the registration, but please check your inbox just in case, you may have to follow a link to activate your account or confirm the email.

How to get cashback on Rakuten.com?

To make a purchase with cashback you need to log in on Rakuten:

  • go to Rakuten.com and click Sign In
  • enter your login (email) and password
  • tick off I’m not a robot
  • click Sign In

In case you signed up on Rakuten via a social network, click that network’s logo above to log in.

Then choose the online store where you want to shop with cashback.

To find a particular store use quick store search (in the top of the page) or click All Stores in the top left of the page to see all stores that offer cashback.

There’s also a convenient store catalogue on the left and a filter to sort all stores alphabetically, by popularity or by cashback.

To activate cashback click the Shop Now red button next to the store of your choice.

After you go to the store’s website cash back will be activated automatically and you can shop as you normally would, but this time with cashback.

You can check for discount coupons, read about the online store, look up cashback rates and conditions as well as activate cashback on the store’s detail page (to go there click the name of the store in the All Stores section).

After you have paid for your online purchase, cashback will be displayed in the Rakuten statistics within a few minutes (possibly hours or even days).

Cashback will change its status to confirmed 1-40 days after you receive your order from the online store and it will then be available for withdrawal.

You can see all assigned cashback and your balance in the top right part of the website or in the pop-down menu of your account in the Cashback Balance section.

Withdrawing money from Rakuten cashback service

Rakutenallows you to withdraw money automatically, but first you will need to put in your information and preferred withdrawal option:

  1. Select Account Settings in the pop-down menu (or in your account menu on the right) and choose Add Address.
  2. In the form that appears put in your name, last name, street address, city, postal code and country from the pop-down menu and press the Submit green button below the form.
  3. After you save the information you have put in, tick off the preferred withdrawal method in the Payment Type menu and press Update.

That’s it, your information is successfully updated and your confirmed cashback will be transferred to your PayPal account or sent to your mailing address as a bank cheque (depending on the option you have selected).

Rakutenmakes payments approximately every 3 months automatically, take a look at the schedule of automatic payments:

Ebates payment shedule

In-Store Cash Back program by Rakuten

With a unique In-Store CashBack program you can get cashback from shopping in over 50 offline stores in the USA (actual real stores).

To get cashback from local American stores add one or a few credit or debit cards (American Express, VISA) on Rakuten.com, then add them to the stores of your choice from the list (the card must be issued by an American bank).

After you pay for your order at the store with a pre-added card, cashback will be assigned automatically to your Rakuten account within 1-7 days.

How to add a bank cards to a store on Rakuten

  1. Go to My Wallet section of the pop-down menu on the right or in your account on the left
  2. In My Wallet section press Add a New Card (it will be on the top right of the page)
  3. Fill in the form in the new window and press Add a New Card
  4. Go to In-Store CashBack (in the top of the page) and press Link Offer next to the store of your choice to link the card you have added to that store (or create a new one).

All done, the card has been added and linked to the store, you can now shop at the selected stores offline and still receive cashback.

Don’t forget these simple rules for receiving In Store Cashback

  1. You must pay for your purchase with the card you have linked to that particular store (you can change the linked card from the mobile app)
  2. Your Visa or American Express card must be linked to that particular store (the Link Offer button)
  3. The purchase must be made at the physical offline store and not online.

! Please note that at the moment the In-Store Cashback program is only available on the territory of the USA and only for American bank card holders.

Plug-ins, add-ons and browser extensions for Rakuten

Press Rakuten Button on the Rakuten website to get the platform’s extension for Google Chrome. After you install the plug-in, you will be able to find a particular store with cashback, look up discount coupons or activate cashback without going on the platform’s website.

You can install the extension from the page https://www.rakuten.com/button.htm.

Rakuten mobile app for iOS / Android

Owners of Android or iOS operating system smartphones can use a convenient Rakuten mobile app to use the site and its benefits on the go.

The app is available on App Store and Google Play.

RakutenMobile Apps installation button is located in the bottom of the Rakuten.com website.

You can also download Rakuten mobile app here: https://www.rakuten.com/mobile.htm

You can also leave your phone number in the Rakuten Mobile Apps section and receive a text with a download link for the Rakuten app.

Rakuten affiliate program

All Rakuten cashback service users can earn $25 for every new user they bring in once that user has accumulated over $25 of cashback.

To invite friends copy the referral link in your Rakuten account and share it on social media, blogs, forums or by email.

Every person that follows your link to Rakuten.com and signs up will become your referral and as soon as they have accumulated $25 or more you will receive a $25 bonus to your Rakuten account.

NOTE: Rakuten affiliate program terms and conditions change once in a while, and you can always look up the most recent changes in the Refer & Earn section.

To copy the referral link for a friend or make a repost on social media, go to Refer & Earn $25+ (in the top right of the webpage).

You can also often see interesting promo offers to attract new clients to Rakuten.com in the Refer & Earn $25+ section. Read the terms and conditions of each offer in the bottom of the page.

Click Here to Choose the Best Cashback Website аnd don’t forget to look at our Most Viewed Stores

Rakuten Site Traffic

Official Website: https://rakuten.com

According to Internet analytics services, Rakuten was founded in 1997, the number of employees is from 10K , it is headquartered in FR, Paris, annual revenue is $1B , the company belongs to the eCommerce & Shopping > Coupons and Rebates.

As of December 2022, the Rakuten website is visited by 84M users per month, each of whom on average views 2.60 pages and spends about 00:02:18 minutes on the site. At the same time, the bounce rate (quick exit from the site) is 57.23%.

https://rakuten.com website ranks 690th in the world in terms of traffic, 460th in the USA and 4th in the USA in the eCommerce & Shopping > Coupons and Rebates category.

Compared to last month, the number of site visitors rised by 2.71%.

Cash Back site Rakuten is most popular in the United States of America, attracting 50.07% of visitors from this country. It has its second largest number of users in Japan (30.10%), third – in France, French Republic (14.86%).

Rakuten receives the largest number of visitors from direct visits (58.70%) and search (10.22%), the smallest from social networks (0.44%).

Traffic from search engines (Google, Yahoo!, Baidu, DuckDuckGo, Bing, AOL and others) consists of organic (74.44%) and paid (25.56%).

The most popular search keywords are rakuten (764K), ebates (52K), priceminister (23K), rakuten mon compte (16K) and rakuten login (10K).

Who Visits Rakuten Website

Among the visitors of Rakuten 52.12% are male and 47.88% are female. The largest age group of visitors is 25-34 years old, the second largest is 35-44 years old, the third is 18-24 years old.

Interests of Rakuten Portal's Audience

Rakuten visitors are interested in Lifestyle > Fashion and Apparel, Computers Electronics and Technology > Other Computers Electronics and Technology, Finance > Banking Credit and Lending, News & Media Publishers, and also visit the following sites:

  • facebook.com
  • paypal.com
  • amazon.com
  • mail.google.com
  • outlook.live.com

The main topics of audience interests are shopping, news, online, travel and health.

Websites like Rakuten

Top competitor of Rakuten is amazon.com (2B monthly visits). Other similar sites are ebay.com (716M), walmart.com (425M), amazon.fr (176M), cdiscount.com (37M), ebay.fr (29M), groupon.com (27M) and retailmenot.com (22M).

Rakuten Rating

TrustScore 1 out of 54Reviews 2072420724

Last Rakuten Reviews from Trustpilot

Philippe Brard-Dupuy


They will not honor their referral bonuses...

They will not honor their referral bonuses! My wife's coworker referred my wife, my wife referred me, I referred my mom and dad. Then we ALL had our bonus money show up one day with the email "Cha-ching" to prove it. Then the next day everybody's money was gone. Customer service requests led to me being ignored and then my account disabled with all of my Black Friday and Cyber monday cash back GONE! I'm so upset because I shopped more than I wanted to because of Rakuten! DO NOT USE RAKUTEN!

Took my cash back

Took my cash back. I made a first purchase and made $40 back. My friend used my code so I would get an additional $40 and I had $82 in my account and they took away the $80 and left me with the $2. What the heck??

Orel OO-star
Je confirme c'est des escroc et des…

Je confirme c'est des escroc et des voleur c'est de l'arnaque j'ai fait + de 5000 euros d'achat chez différents partenaires genre castorama , darty pro , carrera , conforama ect J'ai respecté toutes les condition envoyé toutes les preuves et ces escrocs voila ce qui répondent Après vérification, les conditions requises pour l'attribution des Rakuten Points n'ont pas été respectées lors de cette commande. Facile non op on attirer les clients avec des offres alléchantes on les racole on abuse d'eux et on les bai se bien comme il faut !!!​ Résultat c'est des voleur la on parle de plus de 500 euros qu'il ne m'on pas reversé racolage arnaque , escrocs voleurs

Liboria Deus Luz
Service client minable

Encore un service client déplorable qui vous manque de respect. C'est à se demander si ils lisent vos messages tellement ils vous prennent pour des imbéciles. Leur service clients est tellement minable que je n'ai pas les mots pour le décrire à sa juste valeur

👇 Super ! 10EUROS de REDUCTION, code : 👉 N6D0D8F2 👇

Rakuten est une bonne surprise en matière d'achat en ligne, à des professionnels ou à des particuliers. La notation permet d'éviter les arnaques. Leur système de points cashback via le club de fidélité Rakuten est intéressant. 🙂 Plateforme qui propose vraiment toutes sortes de produits. 👍 REDUCTION de 10 EUROS valable sur tout achat 👇 : 👉 Il faut d'abord s'inscrire au Club Rakuten, club de fidélité, grâce auquel un peu d'argent vous est reversé à chaque achat. 👉 Il faut passer commande (20 Euros minimum) dans un deuxième temps, et inscrire ce coupon dans la case coupon de réduction sur la page de paiement : 👉 N6D0D8F2 Coupon à utiliser : 👉 N6D0D8F2

Serrurier Didier
Voleur j ai payer une commande rien…

Voleur j ai payer une commande rien reçu et rakuten ne fait rien je nes meme pas suivi de la commande abus total vol en bande organisée

Riley Harms
Not trustworthy, will deny cashback

Update: Rakuten did rectify the problem by providing cash back. Will reserve a better rating for now to make sure this doesn’t occur again. I’ll start by saying I’ve used rakuten for a number of purchases and have received cash back, although all small amount. My latest purchase was a mattress which had a cash back boost for Black Friday up to 12%. As usual I went through the app to the website and made the purchase with a credit card. I did not receive a notification that cash back would hit my account. When inquiring, they gave a blanket email of “possible” causes, all of which I know didn’t happen. They do not respond to any additional questions and have no phone support so basically just ghost you. I’m pretty sure they just flat out refuse to provide large amount of cash back for high ticket purchases. Terrible service.

Man all these bad reviews but no I’m my case

Man all these bad reviews ! But not in my case ! Missed a bonus on my account, contacted their customer service and they got my issue fixed within two days ! MAKE SURE TO QUALIFY CORRECTLY FOR THE REFERRAL BONUS ! There’s terms you have to meet ! Love Rakuten!!!

Rakuten had 20% cashback at Adidas on…

Rakuten had 20% cashback at Adidas on Cyber Monday. I made a purchase and went out of my way o verify that only Rakuten was enabled so i would be sure to get the credit. Now Rakuten is saying the link wasn't active when I purchased and they are not honoring the cashback. I will never use them again. Complete fraud.

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How Does Cash Back Work?

1. Shop OnlineFollow the link to your selected store or deal and buy as usual2. Earn Cash BackCashback would be added to your account automatically3. Get PaidOnce your transactions are approved, withdraw your rewards